Why Choose West Herr Toyota of Rochester?
Our Story
Our roots in this community go back to 1992, when the Vanderstyne family first opened a Toyota franchise here in Rochester. For nearly three decades, that family ran the store, building relationships with drivers across Rochester, Greece, Brighton, and the surrounding area one sale and one service visit at a time. In 2021, the dealership joined West Herr Automotive Group, New York State’s largest dealer group, taking on the name West Herr Toyota of Rochester while holding on to the values that built it. Jay Vanderstyne, son of the store’s founder, still leads the team today as General Manager, which means the same family commitment to this community carries through every department. We sell and service new and used Toyota vehicles for neighbors throughout Rochester, Greece, and Brighton, and we back every purchase with the resources of a statewide group without losing the personal touch of a local, family led store. It is that combination, decades of Rochester roots paired with the strength of West Herr, that shapes how we do business today.
Your Trusted Sales Team
Buying a new Toyota model or used Toyota with us starts with a straightforward promise: one upfront, no-haggle price that holds true from our website all the way to the signature line. Shoppers can build their deal from home using our digital trade-in calculator and online credit pre-approval tool, request a personalized video walkaround of the vehicle they are interested in, and even complete the purchase online with home delivery available. Every customer works with one dedicated sales consultant from their first test drive through delivery day, supported by a finance manager and customer care manager who already know the details of the deal. We also offer purchase incentives for college graduates and military members, along with same-day financing approval, so getting into your next new or used Toyota fits your schedule and your budget.
Your Certified Service Experts
Our service department is staffed by Toyota trained, certified technicians who work exclusively with Genuine Toyota parts, and reviewers regularly call out our advisors and technicians by name for fast, honest, and knowledgeable service. Every new or leased Toyota comes with ToyotaCare, covering factory scheduled maintenance for two years or 25,000 miles along with 24 hour roadside assistance, and we also offer free Check Engine Light code retrieval at no charge. Customers can pull straight into our covered service drive instead of waiting outside, drop keys off any time through our 24/7 secure lockers, and take advantage of complimentary loaner vehicles and shuttle service while their vehicle is in our care. Our recently renovated service reception area includes a larger customer lounge, a business center for anyone who needs to keep working while they wait, and a kids playroom for families, all backed by a local tire price match guarantee and road hazard coverage on every tire we sell.
West Herr Toyota of Rochester Recognition
West Herr Toyota of Rochester has earned Cars.com’s Consumer Dealer Award in 2024, 2025, and 2026, a reflection of the reviews our customers leave after buying or servicing a vehicle with us. We have also been BBB accredited since May 2021, giving Rochester, Greece, and Brighton drivers another reason to trust how we do business. That trust extends past the showroom floor. Our General Manager, Jay Vanderstyne, also serves as West Herr’s official Rochester Community Liaison, and under his leadership our store holds board seats and provides direct operational support to organizations across our community. We support Camp Good Days and Special Times for children and families impacted by cancer, serve as a Platinum Sponsor of the Golisano Gala benefiting families at Golisano Children’s Hospital, and sit on the boards of Monroe Community Hospital and the Make A Wish Foundation’s Rochester Chapter. Our team has run sales drives dedicating $100 per vehicle sold to the WNY Foster Closet, supported the C.U.R.E. Childhood Cancer Association, hosted community BBQs feeding upwards of 200 local residents, backed the Julie Baker golf tournament for domestic violence awareness, and served as a central drop off point for regional Thanksgiving food drives each November.
Why Choose West Herr Toyota of Rochester?
Consistently recognized by Cars.com for customer satisfaction
BBB accredited since May 2021
Board involvement with Camp Good Days and Special Times
Platinum Sponsor of the Golisano Gala for Golisano Children’s Hospital
Board seats with Monroe Community Hospital and Make A Wish Rochester
Annual Thanksgiving food drive collection site for the Rochester community
What This Means For You
Awards from Cars.com and our BBB accreditation tell you what to expect the day you walk in, and our community involvement tells you who we are once the sale is done. Every board seat, sponsorship, and food drive listed above happens because our team lives in Rochester, Greece, and Brighton too, and we want our neighbors to feel that when they buy or service a Toyota with us. When you choose West Herr Toyota of Rochester, you are choosing a dealership that measures its success by the community it serves, not just the vehicles it sells.
FAQs
Does West Herr Toyota of Rochester sell both new and used vehicles?
Yes. We carry a full lineup of new Toyota vehicles as well as a selection of quality used vehicles, and our team can walk you through financing, trade-in, or lease buyout options for either.
What areas does West Herr Toyota of Rochester serve?
We are proud to serve drivers throughout Rochester, along with the neighboring communities of Greece and Brighton, offering home delivery for those who prefer to shop and buy without visiting the showroom.
What does ToyotaCare cover?
ToyotaCare is included with every new Toyota purchase or lease and covers factory scheduled maintenance for two years or 25,000 miles, whichever comes first, along with 24 hour roadside assistance.
Will I have to negotiate on price when I buy a car here?
No. We use a no-haggle SMART Pricing model, which means the price you see on our website is the same price you will see in the showroom, with no back and forth required.
Does the dealership give back to the local community?
Yes. Our team holds board seats and provides direct support to organizations including Camp Good Days and Special Times, Golisano Children's Hospital, Monroe Community Hospital, and the Make A Wish Foundation's Rochester Chapter, and we run seasonal campaigns like our Thanksgiving food drive and WNY Foster Closet donation events throughout the year.